I lost my website last year. All of it.
No backup, no archive, no way to recover what I’d built over years of writing and sharing. It was my personal site, not a company asset, so I hadn’t invested in the protections I would have given anything else. And when it was gone, it was gone.
My first instinct was to rebuild what I had. Recreate the pages, find cached versions of old posts, piece it all back together. But the more I sat with it, the more I realized I didn’t want the old version back. I wanted something different.
Last year I turned 50. That kind of milestone invites reflection whether you’re ready for it or not. Twenty-five years of building companies, working with teams, making every mistake worth making. And the question that kept surfacing wasn’t “what have I accomplished?” It was “what can I pass on to others?”
I’ve spent most of my career building behind the scenes. Leading Saturday Drive, working with teams, launching products, figuring out how to build organizations where people are excited to show up every day. I haven’t built my career on being a leadership guru. I’ve just been running my businesses.
But when I looked back at where I’d had the most success, I started to notice patterns. I’d been operating with mental models and systems of thinking that I’d never put a name to. They were just how I worked. The way I prioritized wasn’t random. The way I thought about whether my team was thriving or just busy wasn’t a guess. I had frameworks I’d been using subconsciously for years.
It wasn’t until I tried to help someone else that I realized they needed form. A friend was struggling with priorities and I thought, I actually have a way of thinking about this. But to hand it off, I had to give it structure, language, something someone else could apply. That’s how my frameworks came to exist. Not because I set out to build them, but because every time I found a way to help someone, I’d look at the thinking behind it and ask: can I give this enough shape that it works without me in the room?
So that’s what this site is. Not a reconstruction of what I lost. A fresh start.
I want to make myself more available. Share what I’ve learned about leadership, about building teams that don’t need you, about the systems and frameworks that have shaped how I think. I want to write about what I’m learning now, not just what I figured out years ago.
I don’t have the whole thing mapped out yet. I have ideas. I know the themes I want to explore: leadership, frameworks, how AI is changing the way we work, the intersection of systems thinking and human connection. But I’d rather start somewhere imperfect than wait for everything to be polished.
If you’re a founder trying to build something meaningful, a leader figuring out what kind of organization you want to create, or someone who just thinks in systems like I do, I think you’ll find something here worth your time.
I’m starting over. And honestly, it feels like exactly the right time.